Wallpaper* has teamed up with Allied London, developers of the London Road Fire Station development in Manchester, to create The House of London Road. Working in close collaboration with London-based interior architecture and design practice Amos and Amos, Wallpaper’s Composed team has created a thoroughly modern reinterpretation of the conventional show suite, blurring the boundaries between hospitality area, lounge and work-hub.
A celebration of utilitarian, purposeful design – a nod to the working heritage of the London Road Fire Station – The House
of London Road presents a place to work, to relax and to enjoy life. Housed in the former Coroner’s Court building, it contains three rooms, including a working and living space, bar, and silent cinema concept. Using a palette of contemporary colours, the project is indicative of the design and branding that will be adopted for workspaces and residential apartments at London Road.
Wallpaper* Collaboration at the House of London Road from Allied London on Vimeo.
Michael Ingall, Chief Executive of Allied London, says: ‘We wanted to trigger a feeling at The House of London Road that felt true to the roots of this building, but also expanded on what it means as a destination as the development progresses. To us, London Road is a perfect space that needs little added to restore its beauty. We chose to work with the world’s most respected designers and curators to create a private exhibition space for our future community.’ Matt Johnston, Wallpaper* Bespoke Director, adds: ‘Our theme for this project was inspired by the purposeful heritage of the building. This is the first UK project outside London for the Wallpaper* Composed team and we are delighted to be working with forward-thinking partners that understand the Wallpaper* aesthetic.’
The House of London Road launched at a private view for Wallpaper* VIPs and Allied London friends and family on 13 July. Editorial coverage of the project, including extensive photographic content, will appear in Wallpaper’s October issue. The House of London Road will be open for events, performances and shows over the next year as London Road’s transformation continues.
For more details on London Road see londonroadmcr.com